/* ==========================================================
   Switched-On Internet Marketing – sales page
   Mobile-first, responsive. Edit the variables to re-theme.
   ========================================================== */

:root {
  --page-bg: #137abc;
  --paper: #ffffff;
  --ink: #2b2b2b;
  --ink-soft: #555;
  --rule: #e2e2e2;
  --link: #2f5fe0;
  --red: #e60000;
  --red-dark: #c40000;
  --highlight: #fff200;
  --gray-box: #dedede;
  --cream: #f5f5db;
  --nav: #123a5c;
  --nav-2: #4e687f;
  --font: "Helvetica Neue", Helvetica, Arial, "Segoe UI", sans-serif;
  --measure: 780px;
}

*,
*::before,
*::after { box-sizing: border-box; }

html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--page-bg);
  color: var(--ink);
  font-family: var(--font);
  font-size: 1rem;
  line-height: 1.65;
}

img, video { max-width: 100%; height: auto; }
a { color: var(--link); }
a:focus-visible,
button:focus-visible { outline: 3px solid var(--highlight); outline-offset: 2px; }

/* ---------- Page frame ---------- */
.page {
  max-width: calc(var(--measure) + 24px);
  margin: 12px auto;
  background: var(--paper);
  border: 6px solid #fff;
  box-shadow: 0 6px 24px rgba(0, 0, 0, .25);
}

.banner { display: block; width: 100%; height: auto; }

/* ---------- Navigation ---------- */
.site-nav {
  background: linear-gradient(#4e687f, #123a5c);
  border-top: 1px solid rgba(255, 255, 255, .25);
}
.site-nav ul {
  list-style: none;
  margin: 0;
  padding: 0 .5rem;
  display: flex;
  flex-wrap: wrap;
}
.site-nav a {
  display: block;
  padding: .55rem .8rem;
  color: #fff;
  font-size: .8rem;
  text-decoration: none;
}
.site-nav a:hover { background: rgba(255, 255, 255, .15); }

/* ---------- Main content ---------- */
main { padding: 1.25rem 1.1rem 2rem; }

.tagline {
  margin: 0 0 1rem;
  padding-bottom: .9rem;
  border-bottom: 1px solid var(--rule);
  font-size: .9rem;
}

h1 {
  margin: 0 0 1rem;
  padding-bottom: 1rem;
  border-bottom: 1px solid var(--rule);
  font-size: clamp(1.5rem, 4.2vw, 2.1rem);
  line-height: 1.3;
}

h2.sub {
  margin: 0 0 1.25rem;
  font-size: clamp(1.1rem, 3vw, 1.4rem);
  line-height: 1.4;
}

p { margin: 0 0 1.1rem; }

/* ---------- Video placeholders ---------- */
.video {
  margin: 1.5rem auto;
  max-width: 640px;
  background: #fff;
  border: 1px solid var(--rule);
  padding: 6px;
}
.video-slot {
  position: relative;
  aspect-ratio: 16 / 9;
  display: grid;
  place-items: center;
  background: linear-gradient(#f6f6f6 55%, #111 55%);
  overflow: hidden;
}
.video-slot.dark { background: linear-gradient(135deg, #2a2f36, #0d0f12); color: #fff; }
.video-slot .label {
  position: absolute;
  top: 12%;
  left: 0; right: 0;
  text-align: center;
  font-weight: 700;
  font-size: clamp(1rem, 4vw, 2rem);
  line-height: 1.25;
  color: #111;
}
.video-slot.dark .label { color: #fff; top: auto; bottom: 14%; font-size: clamp(.85rem, 2.4vw, 1.05rem); font-weight: 600; padding: 0 1rem; }
.play {
  width: 64px; height: 64px;
  border: 0; border-radius: 50%;
  background: rgba(255, 255, 255, .92);
  box-shadow: 0 2px 10px rgba(0, 0, 0, .35);
  cursor: pointer;
  display: grid; place-items: center;
}
.video-slot:not(.dark) .play { position: absolute; bottom: 12%; background: #fff; }
.play::before {
  content: "";
  margin-left: 5px;
  border-style: solid;
  border-width: 11px 0 11px 18px;
  border-color: transparent transparent transparent #c40000;
}
.video-slot iframe,
.video-slot video { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; }

/* ---------- Audience questions ---------- */
.questions {
  margin: 1.5rem 0 1.5rem 1.5rem;
  padding: 0;
  color: var(--link);
  font-weight: 700;
  font-size: 1.05rem;
  line-height: 1.5;
}
.questions li { margin-bottom: 1.1rem; padding-left: .25rem; }
.questions li::marker { font-size: .75rem; color: var(--ink-soft); }

/* ---------- Story panel (grey) ---------- */
.story {
  background: var(--gray-box);
  padding: 1.1rem 1rem 1.25rem;
  margin: 1.5rem -.25rem;
}
.story .lead {
  margin: 0 0 1rem;
  color: var(--red);
  font-size: clamp(1.05rem, 2.8vw, 1.3rem);
  line-height: 1.4;
}
.story h3.kicker { margin: 0 0 .25rem; font-size: .95rem; }
.story h3.section {
  margin: 1.5rem 0 .75rem;
  font-size: 1.3rem;
  text-decoration: underline;
}
.story p { font-size: .95rem; }

.hl {
  background: var(--highlight);
  font-weight: 700;
  font-style: italic;
  text-decoration: underline;
  padding: 0 .15em;
}
.hl-plain { background: var(--highlight); font-weight: 700; padding: 0 .15em; }

/* ---------- Testimonial / case study labels ---------- */
.label-bar {
  margin: 1.5rem 0 .5rem;
  padding: .15rem .5rem;
  background: #222;
  color: #fff;
  font-size: .85rem;
}
.testimonial { font-style: italic; font-weight: 700; margin: 0 0 .5rem; }
.attrib { margin-bottom: 1.5rem; }

/* ---------- Question callout ---------- */
.callout {
  margin: 2rem 0 .75rem;
  text-align: center;
  color: var(--red);
  font-size: clamp(1.25rem, 4.2vw, 1.75rem);
  line-height: 1.3;
}
.callout-sub { margin: 0 0 .75rem; font-size: 1.2rem; }

/* ---------- Check lists ---------- */
.checks {
  list-style: none;
  margin: 0 0 1.25rem;
  padding: 0 0 0 .5rem;
}
.checks li {
  position: relative;
  padding-left: 1.6rem;
  margin-bottom: .4rem;
}
.checks li::before {
  content: "\2714";
  position: absolute;
  left: 0; top: 0;
  color: #e0242b;
  font-size: .9em;
}
.checks.bold { font-weight: 700; }
.checks.center-list li { text-align: left; }

/* ---------- Graph ---------- */
.chart {
  margin: 1.5rem 0;
  padding: 8px;
  background: #fff;
  border: 1px solid var(--rule);
  box-shadow: 0 1px 4px rgba(0, 0, 0, .08);
}
.chart img { display: block; width: 100%; }

h3.link-head { margin: 1.5rem 0 .75rem; }
h3.link-head a { font-size: 1.15rem; }

.statement { font-size: 1.15rem; line-height: 1.5; }

/* ---------- Bonuses ---------- */
.bonus { margin: 1.75rem 0; }
.bonus > h3 {
  margin: 0 0 .6rem;
  padding: .2rem .5rem;
  background: var(--red);
  color: #fff;
  font-size: .95rem;
  font-weight: 500;
}
.bonus p { font-size: .95rem; }
.bonus figure { margin: 0; }
.bonus .float-img {
  float: left;
  margin: .25rem 1rem .5rem 0;
  padding: 4px;
  background: #fff;
  border: 1px solid var(--rule);
  box-shadow: 0 1px 3px rgba(0, 0, 0, .12);
}
.bonus .float-img img { display: block; width: 130px; }
.bonus .center-img { text-align: center; margin: 1rem 0; }
.bonus .center-img.framed img {
  padding: 4px; background: #fff; border: 1px solid var(--rule);
  box-shadow: 0 1px 3px rgba(0, 0, 0, .12);
}
.bonus::after { content: ""; display: block; clear: both; }
.bonus .tune-list { margin: 0 0 1rem 1.5rem; }

/* ---------- Offer ---------- */
.offer { text-align: center; margin-top: 2rem; }
.offer h3.q { color: var(--link); font-size: 1rem; margin: 1.5rem 0 .75rem; line-height: 1.4; }
.offer .checks { display: inline-block; text-align: left; max-width: 34rem; font-weight: 700; }
.offer-title { color: var(--red); font-size: 1.5rem; margin: 2rem 0 .75rem; }
.offer p.price-line { font-weight: 700; margin: 0 auto 1rem; max-width: 32rem; }
.price-line .price-red { color: var(--red); }
.today { color: var(--red); font-size: 1.25rem; font-weight: 700; margin: 1.5rem 0 .5rem; }
.price { color: var(--red); font-size: 2rem; font-weight: 700; margin: 0 0 .5rem; }

.buy { display: inline-block; margin: .5rem auto; transition: transform .15s ease; }
.buy:hover { transform: scale(1.03); }
.buy img { display: block; width: min(100%, 420px); margin: 0 auto; }
.cards { display: block; margin: .5rem auto; width: min(100%, 380px); }
.secure { font-weight: 700; font-size: .85rem; margin: .5rem 0 1rem; }
.or { font-weight: 700; margin: 1.5rem 0 .5rem; }
.plan { font-weight: 700; margin-bottom: .25rem; }
.plan small { font-weight: 400; display: block; }

/* ---------- Sign-off ---------- */
.signoff { margin-top: 2rem; }

/* ---------- Testimonial cards ---------- */
.quotes { display: grid; gap: 1rem; margin: 1.75rem 0; }
.quote {
  margin: 0;
  padding: 1rem 1.1rem;
  border: 1px solid #333;
  background: #fff;
}
.quote h4 {
  margin: 0 0 .6rem;
  color: #c62b00;
  font-size: .9rem;
  letter-spacing: .01em;
}
.quote p { margin: 0 0 .75rem; font-size: .9rem; }
.quote cite {
  display: block;
  text-align: right;
  font-style: normal;
  font-weight: 700;
  font-size: .85rem;
}

/* ---------- About box ---------- */
.about {
  background: var(--cream);
  border: 1px solid #d8d8b4;
  padding: 1.1rem 1.1rem 1.25rem;
  margin-top: 1.75rem;
}
.about h3.name { text-align: center; margin: 0 0 1rem; font-size: 1rem; }
.about .portrait { float: left; margin: 0 1rem .5rem .5rem; }
.about .portrait img { display: block; width: 110px; border: 1px solid #ccc; }
.about p { font-size: .9rem; }
.about h3.seminars { clear: both; font-size: 1.3rem; line-height: 1.3; margin: 1.25rem 0 0; }
.about::after { content: ""; display: block; clear: both; }
.seminar-list { margin-top: 1rem; font-size: .9rem; }

/* ---------- Footer ---------- */
.site-footer {
  background: var(--nav);
  color: #fff;
  text-align: center;
  padding: .9rem 1rem;
  font-size: .8rem;
}
.site-footer a { color: #cfe6ff; }

/* ---------- Larger screens ---------- */
@media (min-width: 640px) {
  .page { margin: 20px auto; }
  main { padding: 1.75rem 2.25rem 2.5rem; }
  .story { margin-left: -.5rem; margin-right: -.5rem; padding: 1.5rem 1.75rem; }
  .story p { font-size: 1rem; }
  .bonus p, .about p { font-size: 1rem; }
  .bonus .float-img img { width: 150px; }
  .quotes { grid-template-columns: 1fr 1fr; }
  .quote p { font-size: .95rem; }
  .about .portrait img { width: 150px; }
}

/* ---------- Small phones ---------- */
@media (max-width: 420px) {
  .page { margin: 0; border-width: 3px; }
  .site-nav a { padding: .5rem .6rem; }
  .bonus .float-img { float: none; margin: .5rem auto 1rem; text-align: center; }
  .about .portrait { float: none; margin: 0 auto 1rem; text-align: center; }
  .about .portrait img { margin: 0 auto; }
  .play { width: 52px; height: 52px; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .buy { transition: none; }
}

/* ---------- Real videos ---------- */
.video video {
  display: block;
  width: 100%;
  aspect-ratio: 16 / 9;
  background: #000;
  object-fit: contain;
}

/* ---------- Inner pages (About / Contact / Privacy) ---------- */
.site-nav ul { justify-content: center; }
.site-nav a { font-weight: 700; }
.site-nav a[aria-current="page"] { box-shadow: inset 0 -3px 0 #0b2540; background: rgba(255, 255, 255, .12); }

main.inner { padding-top: 1.75rem; min-height: 40vh; }
.page-title { border: 0; padding: 0; margin: 0 0 1.25rem; font-size: clamp(1.7rem, 5vw, 2.4rem); }
main.inner h2 { margin: 1.75rem 0 .6rem; font-size: clamp(1.25rem, 3.5vw, 1.6rem); line-height: 1.3; }
main.inner h2.policy-head { margin-top: 0; font-size: clamp(1.1rem, 3.2vw, 1.4rem); }
main.inner ol, main.inner ul { margin: 0 0 1.1rem 1.5rem; padding: 0; }
main.inner li { margin-bottom: .4rem; }
.bio-top { display: flex; gap: 1.5rem; align-items: flex-start; margin-bottom: .5rem; }
.bio-photo { margin: .25rem 0 0; flex: 0 0 auto; }
.bio-photo img { display: block; width: 150px; border: 1px solid #ccc; }
address.contact { font-style: normal; }
address.contact p { margin-bottom: 1rem; }
@media (max-width: 560px) {
  .bio-top { flex-direction: column; align-items: center; gap: .5rem; }
  .bio-photo img { width: 130px; }
}